Project Ready for school is an organization based in Miami, FL that raises funds through events and their website to provide disadvantaged students with school uniforms and supplies. The challenge is they needed a re-branding to attract donators.
Mom's write their children's name on uniform clothing tags to make it identifiable and personal, a mom's touch. To make the uniforms from PRFS more personal I added the mom's touch; a homemade clothing tag/patch.
My Role: Creator (conceptualization, art direction, copy, photography)