DOLLAR SHAVE CLUB

Dollar Shave Club offers men something awesome: good razors delivered to your home at a great price. We wanted to offer women the same deal. After all, there is no actual difference between men's and women's razors – except that women's razors are pink.

My Role: Art Director 

Co-Art Director: Valeria Figueroa

Copywriter: Victoria Rosenthal
 

Women pay more for razors than men.

Women don't need a pink razor.

Some things don't need to be pink.

Videos for social media content depicting the real life shaving situations of women.