DOLLAR SHAVE CLUB
Dollar Shave Club offers men something awesome: good razors delivered to your home at a great price. We wanted to offer women the same deal. After all, there is no actual difference between men's and women's razors – except that women's razors are pink.
My Role: Art Director
Co-Art Director: Valeria Figueroa
Copywriter: Victoria Rosenthal
Women pay more for razors than men.
Women don't need a pink razor.
Some things don't need to be pink.
Videos for social media content depicting the real life shaving situations of women.