#HacerProud

Hispanic students make up a significant percentage of college applicants. However for many, a few barriers stand in their way to achieving their degree; one being financial. McDonald's Hacer National Scholarship offers these students a chance to do not only themselves proud, but the ones who helped them along the way. 

This campaign launched the start of the application window on the McDonald's site. 

Art Director (commercial, website, banners) 
 

See more @McDonalds website